Despite predictions that the digital era would spell the end of direct mail, the sheer volume of digital advertising internet users are exposed to has in fact led to well-crafted direct marketing being seen as more valuable and less throwaway than e-shots and online ads.
Outsourcing the distribution of your marketing materials makes sense to many businesses, particularly those whose core business activity has no crossover with marketing. If you offer construction services, managing the design, print, storage and distribution of marketing materials is going to eat up valuable time.
Direct mail has never been more relevant and has more power than ever to attract new customers. Make sure you capitalise on one of the oldest forms of advertising to achieve your business objectives.
Smart companies are designing their on- and offline strategies to feed into each other, setting up direct mail marketing to boost their online traffic. Follow these tips and find out how you can too.