Fashion retail logistics


About the client

This client is one of the most successful companies on the High Street with nearly 300 stores across the UK, Ireland and internationally throughout Asia, the Middle East and Europe.  Known for its stylish, affordable fashion with a unique touch, it stands out from the rest of the High Street.  The Company runs fulfilment to its retail outlets through its state-of-the-art Distribution Centre in Milton Keynes.  Through active sponsorship of Rihanna, developing of its online shopping experience, together with Click & Collect the business, this client has been enjoying spectacular growth in business during the past several years.

Managing the distribution supply chain through seasonal peaks and establishing a disaster recovery capability.  Given the round-the-clock nature of internet retail and fulfilment, our client needed a customer-focused, flexible, supplier that adapted its processes and systems to their needs.  They wanted a supplier who needed to scale-up and down through seasonal peaks, incorporate our client’s technology within its operation and work seamlessly with the client’s time.

A woman on the phone while working on a laptop and tablet in a tailoring


From a standing start, Sprint mirrored the company’s Distribution Centre by replicating the technology and systems in its Peterborough site.  Establishing a complex round-the-clock shift pattern as well as strictly adhering to our client’s quality and security standards.


With the careful implementation and system integration, our client has established a landmark outsourced fulfilment capability working alongside its own workflows, providing a solution to e-commerce fulfilment, which is now commonplace in the e-commerce age.