About the client
This client is one of the largest and most recognisable airlines, with roots that can be traced back to the 1920s. Employing over 84,000 staff around the world. Our client operates nearly 5,000 flights a day to 373 airports across six continents. In 2014, they operated nearly two million flights carrying 138 million customers and is proud to have the most comprehensive route network across the world. Our client operates nearly 700 mainline aircraft and is a founding member of Star Alliance, which provides service to 193 countries via 27 member airlines.
Before approaching Sprint, our client’s UK based marketing team, they stored all their marketing material. In-house within several locations in their offices at Heathrow Airport. Without a centralised location point, it meant that it was difficult to keep track of all their stock and created additional workload on the marketing team when material was required for events and exhibitions. This created frustration all round when the field staff could not easily access material.
Our client needed a solution that could manage their entire inventory in a safe and secure environment, allow easy online access 24/7 365 days a year, and would provide the field staff with the ability to see at a glance all the marketing material available and place orders direct anytime of the day. It was also important that the required solution allow them to track all orders through to delivery and that any queries be handled quickly and efficiently with the minimal impact in the marketing team.
After considering other providers, our client chose Sprint to provide an outsourced marketing support solution for all their marketing material, POS material and exhibition equipment. Sprint’s commitment to providing them with a tailored service, along with a modern secure and impressive facility at Heathrow, investment in real-time inventory management system providing management information at the touch of a button, coupled with an up-to-date fleet of vehicles, meant that Sprint was the partner of choice.
Today, our client can keep track of all their marketing material and real-time management information helps them with their marketing spend. All deliveries and collections are tracked and unused items at an event are collected and used again, so they can maximize their marketing spend, reduce wastage and improve ROI. Sprint has simplified the process, reduced Our client’s management time in physical marketing distribution, allowing them to concentrate on their core activity.
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