The holiday season, from Thanksgiving and Black Friday right up to Christmas and the Boxing Day sales, is a busy time for everyone, but for fashion retailers the pressure of peak consumer demand is felt right along the supply chain.
In the last decade, advances in digital technology have made it possible for companies to improve their supply-chain performance quickly through digitisation, and at a modest cost, yet many businesses are still not taking the leap into digital.
Despite predictions that the digital era would spell the end of direct mail, the sheer volume of digital advertising internet users are exposed to has in fact led to well-crafted direct marketing being seen as more valuable and less throwaway than e-shots and online ads.
Cold chain logistics is the process of transporting food, pharmaceuticals or other products reliant on temperature-controlled environments.
