Read more about the article Can I have my cake and eat it too?
Can I have my cake and eat it too

Can I have my cake and eat it too?

Today’s challenges are ever more complex as marketeers balance the mix of offline and online marketing channels. An engaging brochure, sample pack or letter says much more and leaves a long-lasting impression. These attributes vary by industry but are particularly true in the more considered purchasing decisions of furniture, furnishings, decorations, luxury fashion, financial services and healthcare. A strong offline presence is a natural complement to online strategies. Delivering a strong brand across a geography with up-to-date information and consistent themes is a continuous struggle for brand and product marketeers.

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Read more about the article Why is Logistics Management an Integral part of the Industry?
Why is Logistics Management an Integral part of the Industry

Why is Logistics Management an Integral part of the Industry?

'’A key to achieving success is to assemble a strong and stable management team’’ - Vivek Wadhwa Logistics management is an integral part of any organisation, without an efficient supply chain management the whole flow of business can grind to a halt. Creating a transparent, effective supply chain workflow will lead to an increase in revenues, CRM, operations costs and customer satisfaction.

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