Today’s challenges are ever more complex as marketeers balance the mix of offline and online marketing channels. An engaging brochure, sample pack or letter says much more and leaves a long-lasting impression. These attributes vary by industry but are particularly true in the more considered purchasing decisions of furniture, furnishings, decorations, luxury fashion, financial services and healthcare. A strong offline presence is a natural complement to online strategies. Delivering a strong brand across a geography with up-to-date information and consistent themes is a continuous struggle for brand and product marketeers.

'’A key to achieving success is to assemble a strong and stable management team’’ - Vivek Wadhwa Logistics management is an integral part of any organisation, without an efficient supply chain management the whole flow of business can grind to a halt. Creating a transparent, effective supply chain workflow will lead to an increase in revenues, CRM, operations costs and customer satisfaction.