🌍Multi-Warehouse Strategy: When Is It Time to Expand Into Europe?

Rows of shelves with goods boxes in huge distribution warehouse at industrial storage factory.

Expanding into the European market is a big move — but for fast-growing eCommerce brands, it might be the smartest next step.

With rising cross-border demand, increasing shipping costs, and tightening delivery expectations, holding inventory solely in the UK could be limiting your growth and hurting your customer experience.

So, when is the right time to go multi-warehouse and add a fulfilment hub in the EU?


🚩 Signs You’re Ready to Expand Into Europe:

âś… High EU Order Volume
If a significant chunk of your orders comes from countries like Germany, France, or the Netherlands, fulfilment from the UK could mean longer delivery times, customs delays, and increased costs.

âś… Customs & VAT Complexity
Since Brexit, managing EU-bound orders from the UK involves more paperwork, duty, and tax implications. Fulfilling locally within the EU can simplify compliance and speed up processing.

âś… Customer Delivery Expectations
Today’s shoppers want fast, affordable, and trackable delivery — no matter the country. Being physically closer to your EU customers improves your service and boosts retention.

âś… Rising International Shipping Costs
Cross-border shipping costs are rising fast. A second warehouse in the EU allows you to offer cheaper, faster delivery across the region — and even next-day options in key countries.


🚀 How Sprint Logistics Can Help

At Sprint Logistics, we offer multi-site fulfilment across the UK and the EU — with our flagship European site, Sprint Europe BV, based in the Netherlands.

Here’s how we support your EU expansion:

🔹 EU fulfilment hub in NL — Strategically located for fast access across Europe
🔹 Integrated customs & VAT support — Stay compliant without the stress
🔹 BOLT-powered operations — Real-time tracking, inventory accuracy, and paperless picking
🔹 Local & international courier options — DPD, DHL, FedEx, and more
🔹 End-to-end support — From onboarding to returns, we handle the details so you can focus on scaling


📦 Ready to grow beyond borders?

Sprint Logistics is your partner in European expansion — with the infrastructure, tech, and expertise to make it seamless.