The cosmetics industry is set to be worth over $390 billion globally, according to Forbes, and it’s continuing to grow quickly. Delivering cosmetics, beauty and healthcare products around the world can pose a wide range of challenges for retailers. With a wide range of goods with varying needs to ship worldwide, transporting cosmetics and beauty products requires care and attention.
For retailers in the cosmetics, beauty and healthcare industries, effective supply chain management is essential to getting ahead of the competition as trends inform demand, which can rapidly spike and fall. Combined with the dedicated needs of each product to be shipped correctly, getting the logistics right for cosmetics is essential to success.
Inventory management
Managing your inventory effectively is at the heart of any successful business, but for retailers in the cosmetics, healthcare and beauty industries there’s a need for greater agility and accurate forecasting.
Anticipate seasonal trends, such as different tones and colours of cosmetics, or sun cream for skincare, as well as keeping an eye on social media to identify emerging trends and sudden surges of product demand. Software can use historical data to help you predict demand and manage your inventory accordingly.
Special requirements
Ensuring beauty, healthcare and skincare products arrive to the end customer in mint condition requires planning and care at every stage. Creams, balms and lotions often require temperature-controlled freight and warehousing to keep them cool, without which they can quickly spoil.
Many beauty and healthcare products have a short shelf life, while palettes and compacts of pressed powders can be susceptible to breakages if not packaged correctly. Cosmetics, health and beauty retailers must stay on top of the warehousing, pick and pack, freight and last mile delivery to guarantee every product’s safe transport.
Faster delivery
Despite the challenges of cosmetics logistics, consumers still expect their items to arrive quickly and conveniently. Whether opting for a local pick-up point or preferring delivery to their door, consumers increasingly expect delivery times of 2-3 days, with many shoppers happy to pay a premium for next day delivery.
For retailers in any sector, this adds pressure to the logistics system and wider supply chain, but for those in the cosmetic, healthcare and beauty industries, the demand for faster logistics turnarounds combined with the need for bespoke shipping depending on the product can take time away from core business processes.
Sprint Logistics: Cosmetics logistics services
Wherever in the world you’re delivering cosmetics products to, Sprint Logistics has the experience and expertise to help. Combining digital technology with our expansive logistics network enables us to help cosmetics, health and beauty retailers deliver a unique service that ensures their customers receive products in perfect condition and on time.
Our online ordering system can help retailers manage inventory levels and forecast more accurately, preparing them for seasonal changes in demand for a more profitable year-end. When it comes to shipping the products, Sprint Logistics utilises an extensive domestic and international courier network with warehousing facilities worldwide, for cost-effective logistics solutions whatever your requirements.
To find out more about Sprint Logistics cosmetics logistics solutions, get in touch today.
