High Street Fashion Company

Fashion Retail Logistics

About the Client

This client is one of the most successful companies on the High Street with nearly 300 stores across the UK, Ireland and internationally throughout Asia, the Middle East and Europe.  Known for its stylish, affordable fashion with a unique touch, it stands out from the rest of the High Street.  The Company runs fulfilment to its retail outlets through its state-of-the-art Distribution Centre in Milton Keynes.  Through active sponsorship of Rihanna, developing of its online shopping experience, together with Click & Collect the business, this client has been enjoying spectacular growth in business during the past several years.

Fashion Retail Logistics Solutions

The Challenge

Managing the distribution supply chain through seasonal peaks and establishing a disaster recovery capability.  Given the round-the-clock nature of internet retail and fulfilment, our client needed a customer-focused, flexible, supplier that adapted its processes and systems to their needs.  They wanted a supplier who needed to scale-up and down through seasonal peaks, incorporate our client’s technology within its operation and work seamlessly with the client’s time.

“We are extremely happy with the service Sprint Logistics has provided since 2013. The ability to integrate our systems without the need for interfacing was an added advantage, requiring minimal set up time.  We have the ability to flex what is serviced out of house, whilst retaining full control of our customers’ expectations – an effective combination whilst pursuing efficiency – also providing resilience in the event of unforeseen circumstances.”


The Solution

From a standing start, Sprint mirrored the company’s Distribution Centre by replicating the technology and systems in its Peterborough site.  Establishing a complex round-the-clock shift pattern as well as strictly adhering to our client’s quality and security standards.


With the careful implementation and system integration, our client has established a landmark outsourced fulfilment capability working alongside its own workflows, providing a solution to e-commerce fulfilment, which is now commonplace in the e-commerce age.

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